The music industry is taking a stand, or rather a pause in order to observe and support “BlackOut Tuesday,” part of the #TheShowMustBePaused initiative calling for “a day to take a beat for an honest, reflective and productive conversation about what actions we need to collectively take to support the black community.”
Organized by music industry executives Jamila Thomas, senior director of marketing at Atlantic Records, and Brianna Agyemang, a former Atlantic executive and now senior artist campaign manager at Platoon – the initiative is calling for a break from promotion, to make time for conversation in reaction to the “murders of George Floyd, Breonna Taylor and Ahmaud Arbery and countless other Black citizens at the hands of police.”
In honor of today’s action thousands of people, including our favorite singers, are posting blank black tiles to social media. From Katy Perry and Rihanna to the Foo Fighter and Normani each are taking part, sharing their own messages of support.
According to the initiative’s website, the blackout “is meant to intentionally disrupt the work week. Monday suggests a long weekend, and we can’t wait until Friday for change.” The statement ends by reading “we are tired and can’t change things alone. In the meantime, to our Black friends and family: please take time for you and your mental health. To our allies, the time is now to have difficult conversations with family, friends and colleges.”
Which at the root of it all is what today, Tuesday, June 2, is all about. Taking a pause, and starting the conversation, as this is not just a one day battle. It is also important to note that many outlets are asking to refrain from using the hashtag #blacklivesmatter on blackout posts as it suppresses the shared information, resources, links to donations sites, etc.